Before any of it

I studied in the English Program at Yothinburana School, and I was an exchange student in Belgium with AFS. As a child I learned piano and singing. At ten I sang in front of the whole school. At thirteen I competed in singing against other schools. Somewhere after that I got too embarrassed and stopped singing. At fourteen I learned to play golf.

Law came first

I graduated in law from Thammasat, and did a short program in law at Universität Passau in Germany, sponsored by CPG. My first job was as a lawyer at Bangkok Jurist.

Then I moved to KASIKORNBANK, managing chargeback disputes. My job was to make sure disputes were resolved according to the Mastercard and VISA rules and regulations. I did not know it then, but disputes would follow me, and years later I helped design an online dispute resolution platform for the whole country.

Then I started building

In 2016 I became Chief Legal Counsel for Senna Group. In 2017 we started Senna Labs, named after my daughter, who was born in 2014. My son was born the same year as the company. And I did not start at the top. I started as the admin, because I was the one doing everything, setting up the company, the bookkeeping, the tax office, the labour department and social security, hiring, drafting and reviewing contracts, getting BOI, visas and work permits. Then I became the project manager, then I ran business development, then operations as COO, and in November 2020 I became CEO. I have done a lot of the jobs in this company myself, and it is the best training there is for running it.

At our peak we were 50 people. Today Senna Labs has more than 20 people, more than 100 projects and more than 50 clients behind it. Since 2023 I have also been the CTO of CarsMeUp.

Then I started advising

In 2022 I began consulting for UNCTAD, the United Nations Conference on Trade and Development. That is where the dispute resolution platform came in. From 2023 to 2025 I was an independent consultant for KX, the innovation center where I put together Entrepreneur X, a six month course for entrepreneurs.

And somewhere in the middle, I started teaching

Since 2022 I have been a lecturer on Mahidol University's master's program. From 2021 to 2025 I mentored students and startups at Chulalongkorn's School of Integrated Innovation, where one afternoon we walked along Silom talking to small businesses on the street to test the students' assumptions, which is still the best class I have run. Teaching is always a good way to learn. Since 2023 I have taught at the Faculty of Law at Thammasat, the same faculty I graduated from. For three years now I have also been a guest lecturer on Chulalongkorn's MABE program at the Faculty of Economics. I went back to school myself too, for a certificate in data science at Sasin.

Since 2023 I have volunteered with the iCare Thailand Foundation, helping with fundraising and teaching English to children in underserved communities.

In 2023, Koktail Magazine put me on its Future List 100, a yearly list of people doing good things for Thailand.

And the rooms I keep ending up in

Some of the work does not fit a job title. In 2021 I was a Rising Star finalist at the Women in ICT Awards. That same year I was on a La French Tech Bangkok panel about how digital agencies get built and scaled, and years later I was invited to the residence of the French Ambassador. I have run a workshop at Government House with the Office of the Permanent Secretary, and a UX and UI workshop at Chulalongkorn for the Bconnxt hackathon with Banpu. I have judged the Bangkok Business Challenge at Sasin, which is Asia's longest running global student startup competition, and a startup demo day at KX. I taught a lecture series on the UX process for business at Chiang Mai University's Digital Talent Academy. I joined a government focus group on building a mentoring system for entrepreneurs scaling up. I taught at Uttaradit Vocational College and Uttaradit Rajabhat University, on the skills accountants need in the digital era, which was the first time Senna Labs taught students. I spoke at the Leading Women's Summit, and on a British Chamber of Commerce panel about making health resolutions last.

Along the way, Koktail Magazine, Moxie Insights and The Beat Asia have all written about the law to tech route, and I have been a guest on national radio.

The thread

Read it all in one go and you can see it. Law trained me to structure problems clearly. Business taught me to actually deliver. Teaching keeps me learning. There was no plan. I just kept saying yes to the next thing I wanted to learn.